PROJECT NOTES: Dark Tide is high-performance SPF designed specifically for tattooed skin, makeup wearers, and anyone who prefers their glow to come from highlighter, not UV damage.

Most sunscreen brands skew minimalist, beachy, or "clean girl" aesthetic; cater to mainstream beauty (glossy, fragranced, "dewy") or clinical skincare (sterile, medical, often greasy). Few focus on performance-first protection for darker and tattooed skin without unnecessary additives.
The visual direction that we went with defies that with a gritty and bold look. 

The vision of Dark Tide is to become the go-to sun protection brand for the alternative community - where skincare meets self-expression, and SPF is just another part of your signature look.

No shine. No grease. No weak SPF. Just brutal UV defense—especially for deep and tattooed skin that refuses to settle for chalky, sluggish formulas. Our high-SPF shield is lightweight, undetectable under makeup, and built to perform, not play nice. Vegan. Cruelty-free. For those who take protection as seriously as their skin.

Defy the sun. Stay shady.