PROJECT NOTES: Dark Tide is a high-performance sunscreen brand built for tattooed skin, makeup lovers, and anyone who’d rather get their glow from highlighter rather than UV damage.

Where most sunscreens lean into minimalist, beachy, or “clean girl” aesthetics with all glossy finishes and pastel promises, Dark Tide rejects the clichés. It’s bold, gritty, and made for skin that doesn’t settle. No greasy formulas. No white cast. No radiance gimmicks. Just brutal UV defence that disappears under makeup and respects melanin and ink.

The Dark Tide vision is simple: to become the go-to sun protection brand for the alternative community - where skincare meets self-expression, and SPF becomes part of the look, not an afterthought.

Lightweight. Vegan. Cruelty-free. Unapologetically effective for skin that doesn’t play nice. Defy the sun. Stay shady.