THE CHALLENGE: Middle Name John created his first album Obviously Confidential cornered between the fatigues of late-stage capitalism and the overwhelming feeling that doomsday is always one step ahead. Composed of eight groovy, trippy and often witty songs, the album is a blend of electronic experimentalism with the occasional swagger of a guitar riff. Effortlessly interspersing a post-punk attitude, well-penned lyricism, and experimental blends of rock and electronic music, the artist guides audiences through a dystopian atmosphere, challenging their perceptions of the world. The goal was to create branding that would resonate with the artist's audience with graphic elements that would be instantly recognisable and associated with Middle Name John. 

THE SOLUTION: The branding we created stands out as iconic as well as highly versatile. The rough grungy look encapsulates the post-punk attitude and MNJ's experimental style of music, making it a great fit.