THE CHALLENGE: The Municipality of Koggenland, based in the North of Holland, needed a cohesive visual identity for its sustainability initiatives that could effectively communicate reliable information and inspire optimism about a green future. The challenge was to create a sub-brand that felt connected to the municipality while standing out with its own unique character. Additionally, the campaign needed to reach a broad audience, including residents with low digital literacy, which required clear, accessible, and engaging design.

THE SOLUTION: I developed a design system for Koggenland’s sustainability campaign that was engaging, inclusive, and easy to understand. The brand's warm and positive personality, paired with simple and iconic visuals, helped establish trust and effectively communicated how the municipality could support residents in sustainability efforts. The distinctive yet approachable visual identity made the campaign accessible to a wide audience while maintaining a strong connection to the municipality's core brand.