THE CHALLENGE: Motodrama, a womxn’s moto lifestyle brand, needed packaging designs that reflected both the brand's edgy identity and the unique function of its products. The challenge was to create bold, eye-catching visuals for Bug Drama, a cloth for cleaning bug guts off helmets and windshields, using an illustration that conveyed both toughness and the brand’s witchy aesthetic. Additionally, the packaging for tire valves required a design that incorporated both motorcycling culture and the company's Canadian roots, all while maintaining a cohesive brand look.

THE SOLUTION: I designed striking, badass packaging for Bug Drama, featuring a bold witchy illustration that aligned with Motodrama’s edgy lifestyle brand. The design successfully communicated the product's function in a fun and powerful way. For the tire valves packaging, I created a Queen of Diamonds-inspired illustration that blended motorcycling elements with a scenic Canadian landscape, including pine trees and mountains. This cohesive design approach highlighted the brand’s connection to the open road while reinforcing its Canadian identity. Deliverables included custom illustrations and packaging designs that embodied Motodrama’s distinctive style and ethos.