THE CHALLENGE: For Meechy Darko’s first solo album Gothic Luxury, the challenge was to create a merch line that authentically captured the album’s visual style and the deep, complex themes explored in the lyrics. The designs needed to reflect the dark, luxurious tone of the album while resonating with the artist's fanbase, ensuring the merch felt like an extension of the album's identity.

THE SOLUTION: I developed a merch line concept that drew inspiration directly from the visual style of Gothic Luxury and the lyrical themes, ensuring the designs aligned with the album’s dark, opulent vibe. By translating the essence of the music into bold, compelling graphics, I created a cohesive line that resonated with Meechy Darko’s audience and amplified the album’s aesthetic in wearable form.